Founded in 1970 with 100% national capital, Sobel was born with the dream of being part of the history of Brazilian successful companies. Joined the cleaning market serving customers of institutional area, such as town halls, schools, clubs, etc.
After winning this public, decided to also compete in the household cleaning market leading its products to consumers through traditional distribution channels (retail and wholesale).
Currently stands in the market with Suprema brand, offering a complete mix of products for cleaning and care of the clothes, high quality and fair price, ensuring customer satisfactiong and providing profit to the retailer by the high turnover of its products.
The mission of Sobel is better serve the needs of its customers for service excellence, innovation, quality and concern for the environment.
Real cleaning and economy with quality.
Work to better serve, always taking quality and economy to our customers and consumers.